We bought this for Christmas and since then, our dog has not gone anywhere without it. The squeaker is pretty unique compared to most other dog toys, and the plush itself is pretty strong. Our dog typically tears through most of her toys in only days, but so far it has held up extremely well! The only downside is that it is a little difficult to wash if it gets too dirty, but even then, only took about 15 minutes to get it completely cleaned up.